Guess the Verdict
You have read the scores; now try predicting them. Below are twenty items: seven business ideas, six messages, six captions and a bonus idea at the end. For each one, decide on a verdict before opening the answer.
To keep score: give yourself a point when you pick the right side of the line (stupid or not stupid, safe or risky, cringe or not), and a bonus point if you are within 10 percentage points. Captions tend to be the hardest to predict, because the judge rewards self-awareness more than you might expect. You may disagree with the judge, and some of its answers are genuinely debatable.
Round one: business ideas
Is My Idea Stupid? gives a percentage stupid or not stupid. The verdict bands run from SURPRISINGLY NOT STUPID to GLORIOUSLY STUPID.
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No. 1 · Is My Idea Stupid?
A bakery that only opens at 3am, for night-shift workers.
Reveal the verdict
PROBABLY NOT STUPID. 65% not stupidSurprisingly defensible. Don't let it go to your head.
No obvious dealbreaker. Now do the hard part. · Need 7/10 · Clarity 10/10 · Money 7/10 · Originality 7/10 · Difficulty 3/10
Probably not stupid at 65%. A specific, underserved audience gave it need 7/10, and the judge found no obvious dealbreaker.
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No. 2 · Is My Idea Stupid?
An app that splits the restaurant bill based on how much each person talked.
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PRETTY STUPID. 77% stupidTechnically viable. Emotionally unnecessary.
Biggest problem: Weak customer need. · Need 1/10 · Clarity 8/10 · Money 2/10 · Originality 9/10 · Difficulty 3/10
Pretty stupid at 77%: need 1/10. Very original, and guaranteed to end friendships at the table.
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No. 3 · Is My Idea Stupid?
A laundromat with a bar inside.
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QUESTIONABLE. 51% stupidSolves a problem nobody has. Efficiently.
Biggest problem: Weak customer need. · Need 6/10 · Clarity 8/10 · Money 7/10 · Originality 6/10 · Difficulty 5/10
Right on the line: questionable at 51% stupid. Need 6/10 and money 7/10, but the judge wasn’t convinced people need a drink while their towels spin.
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No. 4 · Is My Idea Stupid?
Inflatable furniture for people who move flats every year.
Reveal the verdict
PROBABLY NOT STUPID. 61% not stupidThe idea has customers. So do your competitors.
Biggest risk: Already exists, with little to set it apart. · Need 7/10 · Clarity 10/10 · Money 7/10 · Originality 4/10 · Difficulty 1/10
Probably not stupid at 61%, with need 7/10. The biggest risk was that inflatable furniture already exists.
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No. 5 · Is My Idea Stupid?
A museum of failed products.
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QUESTIONABLE. 63% stupidSolves a problem nobody has. Efficiently.
Biggest problem: Weak customer need. · Need 1/10 · Clarity 7/10 · Money 6/10 · Originality 7/10 · Difficulty 3/10
Questionable at 63% stupid, with need 1/10. The judge found it original and clear but couldn’t see who needs it, which is ironic for a museum of products nobody needed.
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No. 6 · Is My Idea Stupid?
Speed dating for finding a gym partner.
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QUESTIONABLE. 48% stupidGreat hobby. Tough business.
Biggest problem: Weak path to making money. · Need 6/10 · Clarity 9/10 · Money 5/10 · Originality 7/10 · Difficulty 1/10
Questionable, 48% stupid. Need 6/10; the problem was money. A free gym-partner group chat does most of the job.
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No. 7 · Is My Idea Stupid?
A smart pillow that gently shifts shape to stop you snoring.
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SURPRISINGLY NOT STUPID. 79% not stupidIrritatingly reasonable.
No obvious dealbreaker. Now do the hard part. · Need 9/10 · Clarity 10/10 · Money 9/10 · Originality 7/10 · Difficulty 4/10
The best idea in the quiz: surprisingly not stupid at 79%, with need 9/10 and money 9/10. Anyone sharing a bedroom understands.
Round two: messages
Should I Send This? scores how safe a message is to send, from SEND IT down to DO NOT SEND IT.
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No. 8 · Should I Send This?
Hey! Long time. Saw this and thought of you 😊
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PROBABLY FINE 62% safe to sendMostly harmless.
Why: friendly tone · low regret risk · relaxed · Hostility 0/10 · Regret risk 1/10 · Neediness 0/10 · Unclear point 10/10
PROBABLY FINE at 62% safe. Hostility and neediness were zero; it lost points because unclear point was 10/10. Send the link along with it.
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No. 9 · Should I Send This?
I've been meaning to say: I really appreciated your help last month.
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SEND IT 90% safe to sendCertified safe to send.
Why: low regret risk · friendly tone · relaxed · Hostility 0/10 · Regret risk 1/10 · Neediness 0/10 · Unclear point 2/10
SEND IT at 90%, the safest message in the quiz. Specific thanks with no request attached is about as safe as messages get.
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No. 10 · Should I Send This?
fine. whatever.
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SLEEP ON IT 69% riskyDrafts folder energy.
Why: hostile tone · no clear point · passive-aggressive jabs · Hostility 7/10 · Regret risk 5/10 · Neediness 0/10 · Unclear point 10/10
SLEEP ON IT at 69% risky. Unclear point 10/10, hostility 7/10. Two words, and the other person still has no idea what you want.
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No. 11 · Should I Send This?
Can we talk tonight? Nothing bad, I promise.
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SEND IT 73% safe to sendNothing to regret here.
Why: friendly tone · low regret risk · clear, fair point · Hostility 0/10 · Regret risk 2/10 · Neediness 4/10 · Unclear point 1/10
SEND IT at 73%. The reassurance does its job; compare it with “We need to talk” in the Hall of Shame, which scored much lower.
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No. 12 · Should I Send This?
You always do this.
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SLEEP ON IT 69% riskyFuture you has notes.
Why: hostile tone · no clear point · high regret risk · Hostility 7/10 · Regret risk 5/10 · Neediness 3/10 · Unclear point 10/10
SLEEP ON IT at 69% risky. “Always” turns a single complaint into a verdict on someone’s whole personality, and unclear point scored 10/10.
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No. 13 · Should I Send This?
Happy birthday!! Drinks on me Friday?
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SEND IT 76% safe to sendCertified safe to send.
Why: low regret risk · friendly tone · clear, fair point · Hostility 0/10 · Regret risk 1/10 · Neediness 0/10 · Unclear point 0/10
SEND IT at 76%, with every risk dimension at zero or one. A clear offer with a day attached.
Round three: captions
Is This Cringe? scores posts from NOT CRINGE to MAXIMUM CRINGE.
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No. 14 · Is This Cringe?
New haircut, who dis
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PRETTY CRINGE 52% cringeThe algorithm is wincing.
Why: fishing for likes · humblebrag · trying too hard · Try-hard 4/10 · Humblebrag 6/10 · Emoji load 0/10 · LinkedIn energy 0/10
Pretty cringe, but only just: 52%. Humblebrag 6/10, because a haircut post is mostly a selfie with an excuse.
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No. 15 · Is This Cringe?
Grateful for every single one of you 🙏 (please stream my new song)
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PRETTY CRINGE 51% cringeSecondhand embarrassment: rising.
Why: fishing for likes · takes itself seriously · trying too hard · Try-hard 4/10 · Humblebrag 3/10 · Emoji load 0/10 · LinkedIn energy 1/10
51%, pretty cringe. The gratitude was fine; the parenthesis gave away what the post was for.
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No. 16 · Is This Cringe?
Day 1 of learning guitar. Already better than most musicians tbh
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PRETTY CRINGE 70% cringeSecondhand embarrassment: rising.
Why: trying too hard · humblebrag · fishing for likes · Try-hard 9/10 · Humblebrag 8/10 · Emoji load 0/10 · LinkedIn energy 2/10
The most cringe item in the quiz at 70%, try-hard 9/10. Even as a joke, the judge took the claim at face value.
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No. 17 · Is This Cringe?
Homemade pizza night with the family 🍕
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MILD CRINGE 42% cringeA light wince.
Why: effortless · no bragging · no guru voice · Try-hard 0/10 · Humblebrag 1/10 · Emoji load 0/10 · LinkedIn energy 0/10
Mild cringe at 42%, with try-hard zero. A light wince for being a food photo caption, but nothing to worry about.
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No. 18 · Is This Cringe?
Life update: I'm a podcaster now 🎙️
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PRETTY CRINGE 50% cringeSecondhand embarrassment: rising.
Why: takes itself seriously · fishing for likes · humblebrag · Try-hard 3/10 · Humblebrag 4/10 · Emoji load 0/10 · LinkedIn energy 1/10
50%, the border between mild and pretty. Announcing a new identity tends to score higher than announcing a new episode would.
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No. 19 · Is This Cringe?
Coffee first, adulting later ☕
Reveal the verdict
NOT CRINGE 18% cringeClean. Zero secondhand embarrassment.
Why: effortless · no bragging · self-aware · Try-hard 0/10 · Humblebrag 1/10 · Emoji load 0/10 · LinkedIn energy 1/10
The only NOT CRINGE result in the whole library, at 18%. A worn-out phrase, but relaxed and self-aware enough that the judge waved it through.
Bonus round
One last idea to settle any ties.
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No. 20 · Is My Idea Stupid?
A rental service for formal suits for job interviews.
Reveal the verdict
SURPRISINGLY NOT STUPID. 73% not stupidThe idea has customers. So do your competitors.
Biggest risk: Already exists, with little to set it apart. · Need 8/10 · Clarity 10/10 · Money 9/10 · Originality 3/10 · Difficulty 1/10
Surprisingly not stupid at 73%, with need 8/10 and money 9/10. A suit you need once a year for an hour is an ideal thing to rent.
Scoring guide: 25 points or more and you think like the judge; 15 to 24 is a solid read on people; under 15 means you are either very generous or very harsh, and both are valid life strategies. To see how the scores are built, read what the verdicts and percentages mean.
More collections
- Bad Ideas With Surprisingly Good Scores: Ideas that sound silly but scored not stupid, and why.
- Texts You Probably Shouldn’t Send: Twelve risky messages, each with a rewrite that scored better.
- Cringe Captions: Gym, travel, brunch and new-job captions, scored for cringe.
- All examples and collections