Guides

The tools give you a verdict in a few seconds. These guides are the slower version: what the checks actually look for, and how to do the same thinking yourself. Written by people, not generated in bulk.

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How to pressure-test a business idea

Eight questions to answer before you buy the domain: the real problem, the real customer, who pays, what already exists, the hard parts, and the smallest test that could prove you wrong.

What the verdicts and percentages mean

Exactly how the judge turns its answers into “Pretty stupid, 71%”: the ingredients, how much each one counts, the verdict bands, the scores, and what the numbers can't tell you.

How to decide whether to send a message

The tomorrow test, the screenshot test and the other checks that separate a hard-but-fair message from one you'll regret by breakfast.

Why some posts feel cringe, and how to fix yours

Try-hard captions, humblebrags, accidental thought-leadership and emoji avalanches: what makes readers wince, with before-and-after rewrites.